How to Choose Keywords to Easily Enter the First Page of Google

After you find the keyword list at the previous keyword research stage, then you will prepare the keywords which are of high value for you to make the website content and also easy to occupy the first page of Google or shift the top position of search result. So make sure you don’t skip the slightest way I’ll explain below.

The purpose of this stage is to collect and prepare keywords that you will later enter into articles to be used as main content, pillar articles, hero content, or whatever you call it. I will discuss as simple and concise as possible so that you are not confused and can be immediately applied

Remember now that we are in the modern SEO era, so you don’t have to use the old way where every keyword you have got has to be separate content.

For that, at this stage you will sort out which keywords can be combined to be made into one core article. Later, I will give examples of its application so that it can be better understood.

Choose valuable keywords based on Search Intent.
Search intent is the reason why someone searches on Google. Whether to find a problem that they experience, or find information on a particular website, or want to buy goods or just want to know the price.

The keywords you choose determine value or not based on the search intent and the niche website that you created.

In accordance with the blog Yoast Seo here. Search intent can be divided into 4 types:

Informational Intent
Navigational Intent
Commercial Investigaon
Transactional Intent

Informational Intent
Users who type this type of keyword on search engines usually only want to find information about the problems they are experiencing, or want to find answers to the questions.

for example:

How to turn the skin after the beach.
What is the distance between Bandung and Jakarta.
How to create a website for a company.
New tourist attractions in Bogor.
This type of keyword is widely used for blogs that are monetized with PPC such as Google Adsense or CPA. because usually for this type of keyword the search is more and included in the evergreen keyword category.

Navigational intent
Users who type in this type of keyword they usually want to enter certain websites but through Google first.

for example:

Facebook login
click bca
Mandiri internet banking
google drive
google mybusiness
This type of keyword MUST be avoided, because even if you can be on the first page of Google, your visitors will not be much and the site to your site will be small.

Commercial Investigation
Users who type this type of keyword on search engines usually want to buy something but want to find information first, whether they are worth buying, or which items are suitable for their needs and budget.

For example:

Laptops under 7 million.
List of the best hosting.
Market prices for Asus 2018 laptops.
Laptop for playing games.
This type of keyword is usually used for websites that sell products (online stores), Adsense blogs, CPAs, Affiliates.

Online stores that use this type of keyword usually they will lead opinions to the point of view of the author and then they offer products according to user needs.

This type of keyword is also widely used by blogs that are monetized with affiliate features, for example “5 best hosting for online stores”. Actually, whatever the user chooses they still get a commission from the hosting sale.

transactional Intent
Users who type this in search engines are usually ready to want to buy. This type of keyword is of high value, but this keyword competition will also be high because the first page will be occupied by large websites that sell these products.

for example:

Sell cheap Asus ROG laptops.
Sell shoes convers in Bekasi.
Services to create professional websites.
Original Bvlgari Perfume
travel package to bali
This type of keyword is widely used by online store websites and services. The competition for this keyword will also be high because many are eyeing it.

How to choose keywords based on the search intent?
Determine in advance what your money will be monetized using what.

if you choose to use the PPC program, CPA, choose keywords with type search intent:

Informational Intent (70%)
commercial investment (30%)
If your web / blog will be monetized using an affiliate program, try using keywords with type Search Intent:

Informational Intent (30%)
commercial investigation (70%)
If your website is an Online store or an Online Service provider, then the Keyword that you can choose is a keyword with type Search intent:

Informational Intent (10%)
commercial investment (30%)
Transactional Intent (60%)
most online shop owners and online service providers only focus on keywords with the type “Transactional Intent” only. and the results are difficult to enter the first page because it competes with large webs such as lazada, shoope, tokopedia, etc.

You can insert articles in your online store with the keywords “Commercial Investigation” and “Informational Intent” to rank keywords more easily and insert links to the products you sell in the article. Or you can lead opinions on a product, and direct it to the link of the product you are selling.

That way the source of traffic you get from Search Engines is much easier than you have to compete with the Authority website on the first page of Google.

Determine keywords for title / title content
Selection of content titles is a very important part. From the keywords that you have got, which keywords will be the title of the content?

This is one of the most frequently asked questions.

A good title is a title that describes the content of the content you are discussing.

However the content title does not have to contain the exact keywords that you are targeting.

Confused ?? Hehehe

Examples like this:

Targeted keywords; how to research keywords with semrush

If you pay attention to the title, it does not contain exact keywords that are targeted, which are “how to research keywords with the right” Just because the content is about discussing how keyword research is dominant using tools while Google considers this content relevant and ranked at the top.

Even if you notice, in the content I have never mentioned the word “how to research keywords with a lot”

Google is smart enough to interpret the entire contents of the content with keywords that are relevant to the search query typed in by the user.

Another example :

Target keyword: craft from used bottles

Just like before, in the title do not use exact keywords that are targeted namely “craft from used bottles” but the website can be ranked # 2 for those keywords.

For this stage, choose keywords that are more general which are not too specific to certain sub-topics. Even though later you can create a sub discussion of this keyword general.

For example like the example above. From the results of keyword research you get the keyword:

Crafts from used bottles
Cardboard craft
Crafts from aqua plastic
Craft from an ice cream stick
Then you can make an article with the title “Crafting of Used Items” which is written inside the content. You can discuss the keyword list above.

You make the Missal the title “70 handicrafts from used goods”

Where in the content later you can discuss about handicrafts from used bottles, cardboard crafts, etc.

But because these sub keywords can still be expanded, you can create other content using these sub keywords, for example “50 handicrafts using an ice cream stick”

Using this method, even though in title content you use keyword A but you can target keyword B, keyword C, and other keywords to rank using the same content.

Collect keywords that are relevant to the main keyword
The relevant keywords here usually don’t come out when you search for keywords using tools such as google keyword planner or ubbersugest, semrush, etc.

Consider the scrape keyword results from ubbersugest below;

What I mean is relevant, not like the keywords above.

The purpose of relevant keywords is keywords that can strengthen the main keywords.

For example the keyword you are targeting is “bandung tourism”, you can create a list of relevant keywords such as the tourist attractions:

Cliff of the palace
White crater
Ciater hot water
Floating market
Glamping
Etc
Or it can be a specific keyword to the name of the area:

Lembang
Ciwidey
Subang
Canning
Etc

Another example, for example, the keyword you choose is about “SEO”, then the relevant keywords such as:

Research keywords
Onpage seo
SEO Offpage
Backlink
Search engine
Penguin algo
Hummingbird
Etc
If I use word2vec from Wikipedia content for SEO keywords then the results are like this:

For those of you who are used to brain tinkering around machine learning, you can use word2vec from Wikipedia to find relevant topic ideas / related to certain keywords / words.

For example here I want to find relevant keywords for words: Rank and Link

For Rank words and links, the 3 most dominant / relevant words are:

– Search (60%)

– Web (57%)

– Result (54%)

So for example I want to make a sentence I can enter the 3 words to strengthen the words Rank and Link.

Missal:

“Your web needs are more links to higher rankings in search results.”

This keyword will not appear if we look for it using keyword research tools like google keyword planner, ubbersugest, long tail pro, etc.

To search for these relevant keywords you can by reading websites that are already on the first page, articles on Wikipedia, magazines around selected niches or you can ask questions / interviews directly to people who really understand in your chosen niche.

At this stage you collect as many as possible a list of keywords that are relevant or related topics from your main keyword.

By collecting a list of these keywords you already understand what you will discuss in the content, what keywords should appear. So that your content is really solid according to the targeted keywords, not just stale basic sentences, opening and closing.

How to use these keywords in the content I will discuss in how to create SEO content.

16 Ways to Research Keywords for Blog Content

There are many ways to research keywords / keywords ranging from free to paid methods, from the simplest way to complicated ways. This article I will give you 16 tips on keyword research that you can use to create your blog content.

Keyword is the most important part before you start optimizing the website or before you write articles on your blog, because if the keyword research is wrong the results will also not be optimal, it’s useless you bleed in SEO Onpage and Offpage but you choose the wrong keywords.

Keyword research is a way to identify your enemies, what keywords you should target, how to compete, how to monetize it if the target keyword is on the first page.

The purpose of keyword research is NOT just to search for easy keywords to enter the first page. The purpose of keyword research is to search for keywords that have the potential to generate high traffic and also have high value for your business.

I discussed how to choose high-value keywords in the next article. This article I will discuss how to find keyword ideas for your website.

Here I summarize 16 ways to research keywords to find ideas that you can use to create blog content.

1. Ubersuggest
The first way you can use the ubersuggest tool is neil patel. This tool is free and gives decent results to find the keyword ideas you want to target. The results of the data provided are also quite complete, such as search volume, which we cannot see anymore through the Google keyword planner.

In contrast to most other keyword research tools that usually only give “derivative keyword” results, ubersuggest can provide new keyword ideas that are still relevant to the keywords you are targeting.

Here I try to find the idea of keywords for the target keyword “diet”. The result is not like the google keyword planner that displays all the keywords that contain the word “diet”, ubersuggest provides keyword ideas that are relevant to the word diet like this:

The keyword that appears is “how to lose weight”, very relevant to diet keywords. Besides that, Ubersuggest also provides keyword competitiveness features, namely “SEO Scientific (SD)” which is in the far right column with a range of 1 – 100, the higher the value, the more difficult the competition.

The SD parameter uses DA and PA MOZ as a measure of the strength of the website on the first page, so this value is not accurate, my advice should not be too focused on the Keyword Competition from the results of keyword research tools. To see the competition, you should immediately check the website on the first page of Google directly.

2. Wikipedia
The next place you can use to find keyword ideas for your website is “WIKIPEDIA”.

You only need to enter one of the articles according to the topic you are targeting.

From this article you can find keyword ideas that are relevant to the topic of SEO (Search Engine Optimization) such as keyword density, Ranking manipulation, page rank, result page, inbound links, google, link schame, meta tags, etc.

What if my web is Indonesian? easy, you just need to translate it to Indonesian. Or you can look for it on Wikipedia Indonesia.

This is the result when I scrape related keywords from Wikipedia using word2vec (machine learning):

I found keyword ideas that are relevant to SEO topics such as semantic, pagerank, crawl, indexing, HTML, Content.

3. Long Tail Pro
Long tail pro is one of the paid tools that is quite popular among SEO practitioners. The best known is the KC matrix (competitiveness keyword) where this metric gives you information about the difficulty level of the keyword ranked on the first page.

This matrix calculates the matrix that the website has on the first page of Google, parameters that are taken into account such as the number of links, TF, aged, and the relationship with the title of the website on the first page.

You can try long tail pro with the trial version first.

4. Semrush
Just like ubersuggest, you can provide keyword ideas for the topic of your website. In addition to finding new ideas from the main keywords, then most often used to find keyword ideas of competitors. Just like the LTP and ubbersugest tools, semrush also displays search volumes that are not currently displayed by google keyword planner, so you have an idea of how much traffic you will get if your keyword is ranked first.

Any keywords that are ranked by competitors or which keywords your competitors haven’t optimized can use using Semrush’s tools. Unfortunately semrush tools do not provide information on the level of difficulty for these keywords. Different from Long Tail Pro tools that provide information on keyword difficulty levels based on KC metrics (Keyword Competitiveness).

5. Keyword Competitors
This way you can search for keyword ideas directly from your competitors website.

You can directly type in your competitors’ web or search it first on Google according to your target keywords.

This method is quite easy, you just need to pay attention to each article on the web and the categories used.

Try to enter each post, then check the keywords they use, how to submit the article using what method, you just need to modify it and discuss it from a different perspective. Remember, don’t copy and paste competitor articles into our web, just look at the article idea, what is discussed, what keywords appear.

From looking at the list of articles belonging to competitors, we can already get what keyword ideas we will use. Please list all of these keywords.

You can also enter each article to get other relevant keywords, this phase I will discuss in the next article why you should collect relevant keywords for each of the main keywords that you are targeting.

6. Google Hidden Keyword
This feature is still relatively new from the Google search results, which we have known from the search results there are only two, namely google suggest (a keyword that appears when we type a query in the search box), and google related search (usually appears at the end search).

This one can be said as HIDDEN because keywords will appear after we enter one of the websites of Google search results, then click the “back” button in the browser. The result will be like this:

Why is hidden because this keyword actually appears in the search results, but Google uses the css code so that the new keyword appears when the user presses the back button on the browser.

To see this keyword, you only need to enter one web site from the search results of the query that you are targeting, then press the back button on the browser, later related keywords will appear for the url that you visited earlier.

7. Kwfinder
These tools are the same as the suggestions but the kwfinder tools are paid, for the free version only a few keywords are limited.

Thefinder also provides information on the level of competition for keywords with a value of 1-100, the higher the value also the more difficult the competition.

8. Scrapebox Keyword Tool
Scrapebox is one of the SEO tools that most use it for backlink activity, but actually Scrapebox functions not only for backlinks, as the name implies scrapebox actually functions to do scraping, or collect data.

There are many features that can be used using Scrapebox, one of which is to generate multiple keywords, but only keywords, there is no other information such as the number of searches or keyword competition information such as Ubbersugest, Longtailpro or Kwfinder above.

9. Google Search Console
Google Webmaster tools which are now Google Search Console (GSC) are one of the Google tools that must be installed on your main website, a lot of information is obtained from your GSC dashboard.

With GSC you can see the performance of your main website, how to Crawl Google against the web, if there are errors in the structure of the website, you can even see whether the website is under Google’s control or better known as the Manual Action.

GSC can also be used to view search queries that have entered your website, so you can know which keywords have not been optimized, whether you need to create new articles or optimize existing articles.

The function of this feature is to see the number of times your website appears when a user types in a particular query, and how many times your website is clicked for that query. After Google was able to ascertain what percentage of your website’s CTR to search for these queries.

This method is better used when your website has many articles, because Google will display more search queries.

Please go to Search Traffic> Search Analytics.

In the example above, I can find out that the Saungseo website appeared 1,778 times for seo keyword searches in the last 28 days in Google search results and 132 users entered my website.

You can download all the results, because it is easier to analyze using Microsoft Excel.

Then filter the impressions section, please filter> 50, then highlight the columns from large to small positions. Later you can see keywords that you haven’t optimized.

10. keywordtool.io
Keywordtool.io is one of the paid tools that provides search results from Google Suggest. These tools are paid to see all the data such as number of searches, cpc values, trends and adword competition.

But to find ideas you only need the keywords, for the competition can be done manually which I will discuss in the next material.

11. Google Suggestion & Related Search
Google suggestion and related keywords always appear when you do a search on Google. From these 2 features you can also find ideas for keywords to make articles or can be used to strengthen the main keywords that you are targeting.

By using Google Suggestion and Google Related Search you can find the main keyword to be an article that you will discuss in your web or can be used as a support keyword from your main keyword.

To search keyword recipe cakes, Google gives clue or alternative keywords related to cake recipes, then I choose the top position, namely “wet cake recipe”

After you click search, then scroll to the bottom of the Google search results, then you will also see related keywords that Google gives for results from Wet Cake Recipe like this:

Google Suggest and Related keyword is actually almost the same function, which is giving searches related to the keywords you are targeting, usually results from google suggestion or related search will usually be the main keywords that will be made into articles even if they will be made into supporting keywords separate articles and made silos for the internalink structure to be more optimal.

I will discuss this issue in the next article.

12. Histats
Histats is one of the tools of Visitor Stats counter or you can say that the number of visitors that enter your website.

In addition to recording how many visitors enter your website, histats also record visitors who enter through Google search engines using what keywords.

13. Marketplace
Another way you can find keyword ideas that you can use on your website is to look for it in the marketplace.

There are many marketplaces that you can use to find article-making ideas, for example for the local market. You can use the Tokopedia marketplace because there you can see all categories that can be your idea of creating website content or keywords that you can use to strengthen your main keywords.

14. Ahrefs
Ahref is one of the most used SEO tools by webmasters to look at backlinks owned by their website or analyze backlinks of competitors’ websites.

Ahref’s data is far more complete than its competitors such as MOZ and Majestic, it’s not surprising if most webmasters choose ahref as their flagship tool to analyze a website.

In addition to providing more complete data, Ahref has a feature that not only analyzes backlinks but is also able to retrieve any keyword data ranked by a website.

You can just enter your website or you can use your web site’s competitors:

From the ahrefs data we can see what keywords are caught for the website, how many searches, potential traffic and also the position of keywords in the search engines.

This tool is very useful for optimizing keywords that you have not optimized on your website or you can use to create new articles from the results of those keywords.

15. Spying Method
It is almost the same as the number 4 above where you are looking for keyword ideas from competitor websites that are on the first page of Google, but for this method you do not look for it from the website on the first page, but from websites that have sold expensive on flippa.com.

How to Research This keyword uses the tools that I have discussed above, namely semrush, or you can also use ahrefs.

Please log in to flippa> Established sites> Just Sold

Then you can choose the website and niche that you want to emulate. Next you just enter the url or web domain name you choose into the tools like that.

Download all the results to make it easier to organize each keyword.

16. Keyword Revealer
These tools are the same as Long Tail Pro above, the difference is the parameter in determining the competition keyword or the level of competition on the first page. Previously for the LTP tool, use the metric parameter from majestic, for the keyword revealer using the metric from MOZ.

For other alternatives you can also use these tools in finding keywords for your website.

These tools are paid, but you can use the free version first.

The 16 keyword research methods above are just the way you collect a list of potential keywords for your blog or website. Not that you can directly use it to make content.

Of the 16 ways the keyword research above does not all provide information such as search volume and the level of competition for those keywords. For those who do not provide information on search volume, you can check the ubersuggest, and you can check the difficulty level of the keyword directly on the first page, how about the keyword competition.

In addition, from the list of keywords that you get using the method above, you have to filter them again which keywords can be made into 1 or combined with several other keywords, which keywords are high based on the type of website and what type of monetize you use to Your website.