Why is Yogurt a Super Healthy Food? This is the reason

So far, people only know that yogurt is a healthy food that is good for digestion. But not many know what nutrients are in yogurt so that these foods can be categorized as healthy foods. Actually how healthy is yogurt?

Reporting from Women’s Health, nutritionist Karen Ansel, R.D. say that one cup of yogurt contains probiotics, calcium, potassium, and protein so that it includes the healthiest food you can eat.

Not only that, yogurt that has undergone fermentation also decreases the amount of fat so it is lower in calories. But what about the sugar content that is often added to yogurt?

Apparently, even though as much as 16 grams of sugar per serving in yogurt looks quite high, keep in mind that all yogurt, although not yet flavored, naturally does have little sugar. Karen Ansel explains that natural sugars are balanced by all the proteins, calcium, and potassium that are packaged in them too.

Beware Ladies, Sleeping Less Than 4 Hours Can Increase Your Risk of Early Aging

Health experts recommend that we have enough sleep every day. The time stated enough to sleep is 6 to 8 hours. More or less than that can endanger health. The danger starts from increasing the risk of obesity to increase the risk of premature aging.

Not only everything that is excessive is dangerous for health. Everything that is not too good is not good. Including lack of sleep by sleeping less than 4 hours every day.

Launching from WebMD.com page, sleeping less than 4 hours can increase the risk of premature aging. Someone who is used to staying up late and sleeping very briefly every day will look 9 years older than the original age.

People who sleep less than 4 hours are believed to experience decreased thinking ability. Even more terrible, people who are used to staying up will experience a decrease in reasoning ability, verbal ability as well as the ability to remember. The researcher explained that sleep that is lacking can make a person more easily lose their short and long term memory abilities.

“We found that the ideal or optimal amount of sleep can keep the brain and skin good. Good sleep is 6 to 8 hours each day. Less or more than that is not recommended,” said Conor Wild, a researcher from the Owen Laboratory.

Well ladies, try to always have optimal sleep time every day. I hope this information is helpful.

How to do an Analysis to Maximize SEO Performance

Many people who think SEO is only a job done once during the life of the website.

Not so.

SEO is an ongoing process. A website owner must continue to observe its performance on their website while making efforts to maximize SEO.

But we are currently blind.

To be able to do optimization, you have to know what is happening on your website …

… What numbers appear, whether there is an increase or decrease in performance.

Without knowing the relevant numbers, we will not know at all what needs to be addressed and what is good.

Therefore, follow this guide so that you can always get maximum SEO performance.

Things you should know (and do):
Because valuation is the last process in SEO, you must first do this:

On-page SEO: Website page optimization
Off-page SEO: Link building and popularity
The principle of content marketing in SEO
(The 3 guides above are previous chapters in this series of SEO guides)

After that, you are ready for the first step.

1. Integrate Search Console and Google Analytics
Although many people say these two tools are not mandatory, but for a serious SEO practitioner you should both use them.

Click here for how to install Google Analytics.

Once installed, enter the Search Console and add your website.

Nothing will happen in a short time. These two tools take several days after they are installed because they will only collect data.

These data will be used to further optimize.

If your website has a .xml format sitemap, submit it to the Search Console now to make it easier for Google to read your site.

2. Make crawling with tools
Crawling is a process carried out by search engines to browse web pages while gathering information.

We will imitate this process.

The goal is to find out the big picture of your website … whether there is an error, whether there are broken links, internal duplicates, and empty meta tags.

Use one of these 3 tools:

ScreamingFrog SEO Spider
WildShark SEO Spider
BeamUsUp SEO Crawling Software
ScreamingFrog is the most complete feature, but the free version can only scan 500 pages in one go. While the premium version is $ 99 per year.

Two other alternatives are equivalent but 100% free.

Go to one of the links above and download the software, then scan and fix what’s wrong.

Some improvement processes with ScreamingFrog are discussed in this SEO technique guide. Because the appearance of the three is similar, you can apply the guide to any tool.

3. Further keyword research
In this series of SEO guides we have briefly discussed keyword research that will be used in:

Title
Meta description
Content
But if you really intend to make search engines the main source of traffic, do further keyword research.

How to do keyword research is discussed here.

If you follow the guidelines above to the end, you will also find ways to evaluate keyword performance.

4. Analysis of content performance
80% (or more) of a page on your website is content. So the effect of content on SEO is at least 80% of all the things you do.

Humans like to get content that is satisfying, so that search engines will give good ratings to satisfying content.

Read this guide to analyze content with Google Analytics.

Finish …
The last chapter in this SEO guide is quite short because each step in assessing SEO performance has been discussed specifically in their respective guidelines.

If you follow this guide from the start, it means that now you have mastered the basics of SEO.

All you need to do after this is to apply the knowledge that you have learned, then when you have the data continue to the performance analysis as above.

14 Techniques to Build Quality Backlinks to Increase Ranking and Get Traffic

Link building is a way to get backlinks from other websites to your website.

If you want to get a lot of visitors, then you must occupy the top position in the search results. In order to get a good ranking, you need a backlink.

This is because backlinks are one of the main factors in SEO.

But it’s not that easy …

At present Google (and other search engines) are becoming very strict in backlink selection.

So not all backlinks can have a positive effect on your website.

Backlinks that are obtained carelessly will not provide positive benefits, even in the long run can be dangerous.

Remember these 2 concepts:

Natural and quality.

These two factors will determine the effect of the backlink foundation that you build. To get a backlink like this you need special techniques.

This technique is what you will learn now.

Major changes in link building
I understand, you definitely want to immediately learn the technique of link building so you can get as many links as possible.

…Wait a minute.

You have to read the concept if you don’t want your website traffic as shown below:

This website has a penalty from Google. That’s why the number of visitors dropped dramatically.

The reason: backlinks.

The backlink can not only have a positive, but also a negative impact.

Unfortunately, the link building techniques that you see through forums, social media, blogs, and even those used by SEO services are mostly those that have a bad impact.

The term is black hat.

Why so?

Because Google used to be smart in assessing the quality of backlinks.

As a result, people used to look for as many backlinks as possible in a way that was actually prohibited. Before 2012, this method could still be used.

Now that’s not the case.

Google is now smarter in assessing backlinks. That is, if you use a prohibited technique then the risk of getting a penalty is VERY large.

That’s why you have to be careful.

Because articles from the 2012 era back still remain on the internet, you will often find black hat techniques taught everywhere. Even on paid courses!
So many beginners are trapped.

For information, the following are categorized as black hat …

do not do this link building technique.

Private blog network
301 redirect
Guest blogs en masse on low quality websites
Submit articles to the & Press Release directory
Web 2.0 which only contains 1-2 posts
Buy backlinks (using backlink services)
Linkwheel, pyramid, and tiered link
Spam in the forum
Blog comment spam
Submit to mass social bookmarking
Confused? Do not worry.

You don’t need to understand the terms above now.

The point is later when you meet the term, you understand that everything is categorized as black hat.

Those who don’t believe, this is a quote from Matt Cutts:

If the main strategy of your building link is to write comments on many websites to the point that most of the links you have are just comments, and no one else really gives you a link, then one day this can be categorized as a cunning strategy .

In a high level we have the right to take action against devious manipulation or strategy links that we feel are messing up rankings.

Then what is right?
Do you still remember the concept? Links must be natural and quality.

Natural means given voluntarily or with permission from other website owners. Not the result of spam or automatic submission.

Quality means coming from an active website and good reputation.

Imagine this:

You have quality websites & content
You share this content with others
They recommend your content through their website
See the difference.

In this scheme, other website owners recommend your articles of their own volition because they feel your content is worthy of recommendation.

That is what all major websites in the world do.

That is what will increase your website ranking …

… and that’s what you will learn now.

“If it’s natural, it means it’s hard?”
It’s true … when compared to black hat. So, with the right technique we can’t get a lot of backlinks at once.

But try to think carefully. Which one do you choose:

A little backlinks, ranking rises quickly, without risk
Many backlinks, slowly rising rankings, high risk
Choose 1 (white hat) or 2 (black hat)?

As a person who wants to build a serious business for the long term, choice number 1 must be far more attractive.

Besides, we only need a little backlink.

For easy to medium competition, usually only need ONE backlink with the method below to reach the first page.

One backlink to enter page one!

Do not believe?

The article you are currently reading is now ranked 1-3 for a number of key keywords like “how to get backlinks”, with very difficult competition.

Even though the backlink is only 1 (based on Moz).

One more:

By using the technique that I will teach the following, the article can get rank 5 only from 3 backlinks. Even though the competition is very high.

14 Strategies to get quality backlinks
Please contek the way I did to get a similar result like the screenshot above.

As explained earlier:

Getting a backlink like this is a little more difficult, but you don’t need much and your website will be 100% safe from the risk of penalties.

Remember, the strategy below does not immediately generate backlinks, unlike writing blog comments or forum spam.

There are preparations that you have to do beforehand.

But the benefits are enormous when successful.

1. Provide quality content as a foundation
All SEO practitioners must agree, it is impossible to get quality backlinks without having quality content.

Return to the concept:

Backlink is a recommendation.

Logically, no one would want to recommend bad content. Yes, why do you also share bad content. Yes, right?

Not only that…

Google can assess whether your content is quality or not.

Yes, even though Google is just a machine.

Assessing the quality of content is easy. For example, one of the characteristics of non-quality content: visitors don’t read for long.

Just look at yourself on Google, it is impossible that there are articles that are not quality on page 1 (unless all of them are not qualified)

That’s why content is the foundation of link building.

The point is this:

Quality content can enter page 1 with a little backlink
Quality content, impossible, even though there are many backlinks
Simply like that.

The 13 link building techniques below also need quality content. Then you must have, at least 1.

Ah, from the past the qualities were …

… indeed what does quality content mean?

Briefly, the features are like this:

Its contents are far better than other similar content
The topic was sought after by certain enthusiastic circles
Complete the problems faced by many people
Attractively presented so that it is easy to enjoy
Fortunately, I have 3 guidelines for you:

Creating content that is able to get backlinks naturally
The “KTP” method for creating high-quality content
SEO article writing techniques
3 of these articles will help you create quality content.

Now, take 3-7 days to make 1 quality content.

Serious! Continue down if you feel you have at least 1.

2. “Request” to other website owners
Silly right?

“Anyone who wants to give a backlink ??”

Surely we will not immediately ask for it.

First, you must understand that voluntary backlinks from other active websites are the best types of backlinks. 1 backlink only, direct ranking skyrocketed.

But they will not give you backlinks …

… if the content is not quality.

So, the first key is the quality of content.

Now … try to choose one of the content that you have created. Think, “Is there anyone who would like to recommend this content?”

“If you meet content like this on Facebook or Twitter, will you read it?”

That’s the first.

The second…

… there are 2 reasons a website owner recommends an article:

The contents are amazing (we discussed earlier)
They know who you are
This second reason is very important.

This has been scientifically proven. If the people who need help are people we know, we will tend to be more willing to help.

So from that we have to start a good relationship.

The steps are as follows:

Find some website owners on the same / similar topic to you. Ideally our target website is more popular and actively managed
Find contacts and social networking accounts
Give quality comments every time there are new articles, tweets and share their articles, try starting a conversation through social media, attach a link to their content
Invite to chat, start building good relations with them
The most important thing is in the third stage.

Remember, we will establish relationships with people who are more successful.

Most likely they will ignore you who are nobody. Unless we have done good to them.

That’s right?

If you want to get friends, then both parties must both benefit. It’s not only you who is troubling them.

Establishing relationships with successful people is the fastest way to succeed. And the fastest way to establish relationships with other people is to help them first.

This technique is simple, but the benefits for the long term are extraordinary.

3. Broken link building
This is advanced technique from number 2.

The point is the same, we ask other people to give a link.

But thanks to one additional trick, the chances of success have increased dramatically.

Before continuing, first understanding:

Broken link means a link from a website page to another website that is dead. When clicked, the page no longer exists.

Because the domain has expired, has been mistyped, the article has been deleted, or another reason.

Well, in broken link building, we will look for broken links from other websites. Then we will help them improve the broken link by giving our website an alternative.

Another example:

Website A has an article “how to lose weight”.

In the article there is a link to another site article about “healthy diet patterns”. Unfortunately the link cannot be accessed because of a broken link.

We can use this …

Create 1 article whose topic is the same as the article on the broken link. Make sure your article is better than the original article.

To check the contents of the broken link, use the Wayback Machine.

Then contact the website owner, informing them that there is a broken link on the page and offer your content instead.

Because we have good intentions, the chances of success are high.

4. Resource link building
When traveling on the internet, you must have seen an article that looks like this:

“5 of the best fashion blogs in Indonesia”, “7 Indonesian travel bloggers”, “10 outbound games in Bogor”, and the like.

Most likely there are already many bloggers who write similar articles on the same topic as your website or business.

These articles have already accommodated many links to other websites, 1 additional link should not be a problem.

They will be grateful because you added their collection.

Do this to get a backlink:

Contact the website owner if your website category matches the article.

Inform that you have a similar blog, then ask them to see, check, and add your website to the list.

Give a brief explanation if it is really needed to simplify their work.

More about resource link building is in this guide to 14 SEO techniques.

5. Backlink peeping and competitor’s strategies
Is a favorite technique of many SEO practitioners.

You can see your competitors’ backlinks using Open Site Explorer, Ahrefs, Majestic SEO, OpenLinkProfiler, or SEO Spy Glass services.

From the tool above, you will get a list of backlinks owned by a website.

Usually there are several backlinks that you can emulate.

For example, from the results displayed there are those coming from certain blogs, websites, or forums, then you can also participate or try to get a link on the same website.

This technique has enormous potential.

You who were previously “blind” can now know why other websites can succeed.

But be careful with spam type links, avoid websites that are of low quality if you don’t want to get risk.

6. A website directory that is clean of spam
Be careful, websites in the form of directories can have negative consequences.

There are website directories you should avoid.

Characteristics:

Directories with bad topics are too diverse, without selection selection, there is no visitor activity, and most of the websites listed there are also unclear in quality.

At first glance we can know bad directories.

Conversely, a good directory is a tightly moderated directory so that the websites listed there are also qualified and have the right topics.

If you find a directory like this, register your website.

Usually a good directory is a business directory. You who have a business website, this is the easiest way to get a backlink that is pretty good quality.

Again, remember:

Don’t submit to directory websites whose reputation is unclear.

7. Guest blogging to get traffic
This is the best and easiest way to get traffic to new websites and to increase ranking on Google.

So every time someone asks about backlinks / traffic, I always recommend guest blogging.

The reason:

When it was new, no one knew anyone about your website. Even if you make 100 articles on your own website, it’s still quiet.

There is one rule of success in marketing: getting into a crowded place.

In other words, websites that have many visitors.

After guest blogging, visitors from the website will get to know your website. They will be visitors on your website.

Yellow colored is the result of 1x guest blogging.

1 post, 600 visitors, in 1 day!

Not only that:

From guest blogging, we get quality backlinks. So that our website ranking will go up immediately.

And the good thing is, this technique is equally beneficial for both parties. So that’s why many bloggers receive guest posts, as long as the articles are quality.

But be careful:

Not all guest posts have a positive impact.

At the end of 2014, Google stated that guest post links from any blog could cause penalties.

Especially if it comes from websites created only to accommodate guest posts. Or the website that sells guest posts

They sell guest post services.

Because Google prohibits the use of paid links like this, then you will potentially get a penalty.

Don’t believe even though they say high quality.

Instead:

If indeed the blog has a good reputation and you get a guest post with permission from the blog owner without reward, it doesn’t matter.

Not only the link, you will get a stream of visitors.

To find a website that accepts guest bloggers with certain topics, use this keyword to do a search on Google (without quotes):

“Topic” guest post
guest blogger “Topic”
“Topic” guest blog
guest post “Topic”
“Topic” write for us
For example: “guest blog business opportunity”.

After meeting, contact the blog owner via email.

There are also those who do not include that they receive guest blogs, there’s nothing wrong with directly contacting the website owner even though they don’t say anything about guest bloggers.

To get started, collect 5-10 websites with topics similar to yours then ask one by one.

The characteristics of a good website for guest blogs
It’s quite old, more than 1 year
The topic is relevant to your website
The traffic is quite high, it can be checked on Alexa or SimilarWeb
The reader is enthusiastic, can be seen from comments or social accounts
The design is not messy and the content is heavy.

8. Fishing feeling with ego bait content
I am confused to translate the term ego bait into Indonesian because there is no right term.

This technique utilizes human nature.

The way is by discussing about someone / business / organization in the content that we make.

The hope is that they will realize the ‘feedback’ from you, feel happy / proud, then promote your content on the website in the form of links and mentions on social media.

There are several examples of the application of the ego stanza:

Make content in the form of a list of website collections, for example “20 best health blogs in Indonesia”
Make the best content list of articles on a topic
Discuss specifics about success / stories of certain people in one article
Examples of fairly successful egobait, for example, are blogging tips from the best bloggers in Indonesia. The article received 1,300 shares and several bloggers I interviewed posted links to the article on their blog.

Another example,

I used to make an “SEO quiz” where visitors of this website could test their understanding of SEO science. Those who pass the test will get a badge like this:

When they put the badge on the website with the link provided, I got a backlink.

Make sure your content is positive, quality, and / or beneficial to others. By fulfilling these criteria, you can make effective egobait.

If you want to create articles or content that contains ego stanzas, take advantage of the 6 trigger elements of this popularity.

9. Fishing attention with bait link content
The term is similar to the ego stanza, but the meaning is different.

Like the explanation above, with the ego bait means that we provoke feelings (happy / proud) from other people.

Link bait is a bit different:

Link bait means that we create content in any form that can attract the attention of many people at once so that the potential for getting backlinks becomes high.

There are several forms of application of bait links:

Controversial articles that have become the talk of many people
Interactive content that is useful or entertaining, for example calculators, games, or quizzes
Articles which are explanations or opinions from a popular news
Contest
A very complete guide so people will remember the guide every time the topic is discussed
Presentation of data from analysis or research results

The page contains online marketing guidelines in various fields, and the presentation is different from all other content on the same topic.

As a result, until now the page is the page that gets the most backlinks on this site.

10. Take advantage of content sharing platform
Social bookmarking is one of the content sharing platforms that is often targeted by new website owners. But there are still other types of content sharing platforms such as:

SlideShare – presentation content
YouTube & Vimeo – video
Medium – article
Kompasiana – article, Indonesia
Lintas.me, VIVAlog – social bookmarking, Indonesia
Reddit – social bookmarking
Some of the websites above are nofollow …

… they already have their own audience base, we can “hitchhike” to immediately get traffic.

Absolutely no loss.

Although it may not benefit SEO directly but it is a very effective medium for promoting content. Apart from being a link, you will get visitors.

Be careful, using this technique can have good or bad effects.

… depending on the response of others.

If your content there gets a good response from users, for example in the form of comments, likes, or sharing, then your link is classified as a quality backlink.

Whereas if it is the opposite, it might even not be indexed.

Therefore do not spam.

Posting spam on these sites usually sinks immediately because there will be no people interested.

It’s better to send 1 quality content than 1000 spam content.

11. Create potentially viral content
If you are a person who is creative in making pictures, videos, or music, try making it potentially viral.

Popular content will get an explosion of visitors, the number of shares to social media has increased dramatically, and of course you will get a backlink.

Often 1 viral content is enough to make a website popular.

Infographics are one form of content that is easier to viral than ordinary articles.

Make sure your website is social media-friendly by using interesting images / photos, installing sharing buttons, and using Meta Open Graph and Twitter cards.

You can use these 6 elements of popularity to create viral content.

12. Do forum marketing, not a spamming forum
For a website owner who is obsessed with finding backlinks, forums are usually used as a place for spam.

That’s the wrong way.

The forum is basically a forum for people who want to learn.

If one of your content can help their learning process, take advantage of this opportunity to promote the website.

In addition to getting backlinks and visitors, your website’s reputation will also be built.

Beware: this is forum marketing, not a spamming forum.

So don’t promote your website directly.

Do this:

Find forums that fit your main topic
Create a serious account, complete the data including photos / avatars
Answer each question from forum members with complete answers, for them no need to read the answers from others
Repeat for several days until the forum members know you
After this, then you can start putting website links from time to time
Many websites that are already popular used the forums and community sites when they introduced their website.

Because indeed the forum is the easiest promotion place.

However, don’t let your site get a bad mark from community sites because the impact will be felt permanently.

13. Get links from brand mention
This is the most effective technique for getting backlinks from many websites if you already have a “name”.

It’s easy:

For example, you have a brand or website called “BukaBaju”.

Most likely the name of your website is already known by several people, and there are several websites that mention that name. This we call brand mention.

But not an active link. (can’t be clicked)

In other words, it is only text.

We can contact them to change the text into an active link, or backlink.

The chances of success are very high … those who have volunteered to discuss about you on the content certainly won’t mind changing it to a link.

Then, how do you find this brand mention?

There are several tools:

Fresh Web Explorer
Google Alerts
TalkWalker Alerts
Mentions (free 250 mentions per month)
With one of the 4 tools above, you can get e-mails whenever someone on the internet mentions your brand.

I will show you how to use Mentions.

First, of course, create an account as usual.

Then after logging in, click the “Create New Alert” button on the left.

(The appearance of the website might be a little different)

14. Using SEO services, but …
Why, I told you not to buy links and not use backlink services?

Indeed, most who claim to be “SEO services” only sell backlinks.

The severity of this backlink is of poor quality and is obtained with spam.

Here are the facts:

All backlink sellers are aware that their link has the potential to carry a risk of penalty. But they will not tell you the risk because you will reduce their sales.

So be careful with backlink services that provide lots of backlinks at the same time unnaturally.

But there are also serious SEO services …

These SEO services usually do not sell tens, hundreds, or thousands of backlinks but overall optimization ranging from online marketing and publication, content creation, and page structure optimization.

In other words, don’t look for SEO services but inbound marketing or content marketing services.

They don’t give you backlinks, but make your website ready to receive backlinks. Even more than that (because it includes marketing).

Ensure the quality of backlinks
Now you understand the basics of installing and getting backlinks.

But there are still many derivative techniques that are not specifically mentioned.

If you find another method that is not written, all you have to do first is to ensure its quality.

This is the backlink quality indicator:

Relevance to the topic of your website
Reputation of websites where backlinks are installed
The nature of visitors on the website, whether active or passive
The website was hit by a penalty or not and if there is a potential penalty
The similarity of the language used
Besides these 5 things, avoid installing backlinks on a website if:

The website owner invites to exchange direct links
Must pay
There are content whose categories are prohibited (eg pornography)
Direct links appear automatically without selection (for directories)
Finally for this chapter, consider the following tips to ensure the quality of the backlinks that you build:

Build links to articles / content, not the homepage
Use anchors that range from website names, keywords, common phrases (“click here”, “this website”, etc.), and without anchors
Use quality content for guest blogs and content sharing platforms
Diversify the type of website, don’t focus on 1 website or on 1 type of website

Off-Page SEO: Building Links and Popularity

Off-page SEO is search engine optimization efforts from outside the website.

Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don’t have an audience, unless the keyword competition is quite low.

Why backlinks are very important

To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.

Search engines like Google have a bot that is tasked with crawling on the internet. Google’s crawler is called Googlebot

Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged.

Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website.

This is why links from other websites (backlinks) play an important role in SEO.

Incorrect link building strategy

Off-page SEO has a dark side in it.

There are people who want to increase their website ranking but are too lazy to create quality content and do marketing, on the contrary they only rely on link building.

Link building is a support for website content, without having good content, you should not do link building. Because besides being useless, the result can be a punishment from Google.

A good link building process is always related to marketing and content marketing. Not through spamming and bot usage or automation software.

There are several forms of backlinks that are not liked by search engines because they are often misused.

Here are some of them:

Exchange links. The way that was very popular in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
Buy links & use backlink services. Buying links is likely to increase rankings quickly but usually won’t last long because you will be punished by Google.
Comments on blogs & forums. The links that you get from comments on the blog do not provide great benefits, so does the forum. But both are often a land of spam.
Auto-approve link. All forms of links that are not through the moderation of the website owner. This means that the link immediately appears when you enter your website address.
Using bot software. There are several software / tools that can be used to get links automatically, but the links you get are of low quality and can actually damage the website.
Private Blog Network. This means that a group of blogs owned by 1 person only functions as a backlink field to their main website. Google actively punishes blog networks like this.
Spam. In any form, spamming techniques will not provide positive benefits for you.
Links obtained in the above ways are usually of low quality. The maximum results you can get are high ranking in the short term, then subject to penalties by Google.

Therefore it is better to avoid techniques like this.

As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.

That means like this.

Even though you have a good website and content, if you do off-page violations like the above, you won’t be spared punishment.

Because of the importance of link building, further guidance on getting quality links will be discussed in the next chapter.

Relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a connection between content and backlinks?

Very there. Here’s a quote from Bing.

If the value that has worked so hard to instill in your site is evident to them, they will help their own customers by linking back to your site. That, my friend, is the essence of link building.

I guess the meaning is like this,

If your website does have value (value) and this value is seen by others, then they will be happy to provide a link to you. This is the essence of link building.

To provide value, you must have quality content. To show this value to others, you must do content marketing.

So content marketing is the “source” of the main backlinks for you.

Social media and off-page SEO

The effect of social media on SEO is a debate that has not yet ended.

Some people say it is influential, some say only Google+ is influential, the rest say it has absolutely no effect.

So is it really important for social media marketing?

Important.

Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to many people.

As discussed earlier, besides having quality content you also have to show this content to others. Therefore social media is the right place for this.

When other people see your content, and are interested, they may return to recommending you to others with shares, likes, and so on.

This is why you must be active on social media to market your website.

The use of social media as a marketing tool is explained in the following 2 articles:

Off-page SEO ranking factor
Off-page SEO is a website popularity game. In determining the popularity of a website, Google uses various factors.

We already know that backlinks are the main factor in off-page SEO. But not just any backlink has a positive impact.

The following are ranking factors outside the website.

1. Quality of backlinks
Quality backlinks have a far stronger effect than those that are not qualified. But what determines the quality of backlinks?

Website reputation
Website activeness
Similarity of topic
Placement of backlinks on the website
Dofollow & nofollow
Language equality
Age of backlinks
Regarding placement, backlinks that have the best quality are placed in the text. The term is contextual link.

This is because Google reads what the text surrounds the link and decides in what context the link is installed. As a result, your website will get points for these keywords.

2. Anchor text in backlinks
The anchor text used in links is read by search engines as keywords. Your website gets extra points in the text that are used as anchors.

However, using the same anchor over and over again will not have a positive impact.

You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.

3. Number of backlinks
The more backlinks you get, the better.

But not only that.

Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.

4. Diversity of backlinks
There are several types of backlinks, one of which is mentioned is contextual link. Besides that there are still more such as blog comments, profiles, bio, widgets, advertorials, directories, etc.

Too much use of one type of backlink will not give optimal effect.

Logically, if we get backlinks naturally, the types of backlinks will vary. This is why search engines use diversity as a factor.

5. Social reputation
Google can understand the sentiment in each comment. This means that every time your website appears then negative comments appear from other people, will have a bad impact.

The same is true of positive sentiments that have a positive impact.

6. Social activities
Websites that are active on social websites such as social media and social networking mean popular.

The social activity of a website can be seen one of them by measuring tools in the form of the number of shares to social networks. But remember again with positive and negative sentiments.

7. User personal factors
Since Google implements personalized search, search results in the same keywords can be different for each Google account.

This is influenced by several factors such as:

Never-do users visit a website
The level of user satisfaction with a website
Country and language
Has a website been shared by a friend
You need to know that search engines have never issued an official list of factors that influence ranking, therefore the above factors are obtained empirically.

Content Marketing As a Main Part of an SEO Strategy

In this guide you will become acquainted with the most important part of any SEO strategy:

Content marketing.

SEO and content marketing today are like two sides in a coin.

In the past, an error that often happened to a content marketer did not pay attention to SEO. Likewise with an SEO practitioner, not paying attention to content.

Both parties consider it useless.

As a result, the website development process does not run optimally.

The right content marketing strategy and assisted search engine optimization are the keys to success of your website and online business.

In fact, almost all forms of online marketing that rely on SEO will depend on content.

After reading this guide, you – as an SEO practitioner – will have a mindset like a content marketer … and vice versa.

What is content marketing?
Content marketing is marketing efforts carried out by providing useful content for other people so that they know your business / business.

This marketing technique is very popular, we can see a very rapid development in this graph:

Although the term is only known in 2011-2012, but the practice has been done for a long time.

Examples of its application:

A fitness supplement product publishes content that contains exercise patterns and diet for muscle development. Thus people who are looking for information about the content will arrive at the website for the sale of supplement products.

From here you can see a little connection.

A content marketer needs SEO knowledge so that the content can get a good ranking in search engines … because Google is the biggest traffic source.

Then what about the opposite?

Modern SEO is content marketing + SEO
Since ancient times, people who are enthusiastic about SEO are always trying to find loopholes how their website can get high rankings on Google.

Whether it’s by playing with keywords, backlinks, or social signals.

(the last two terms are discussed in the next chapter)

But the key to SEO, for now and in the future, we can dismantle it by looking at what all the parties in it really want.

There are 3 parties in SEO: users, websites, and Google.

This is what we all want:

Users want to get the best information as soon as possible.

To satisfy users, Google will place the best information in the top position.

Thus, to get the top position you need to do is provide the best information.

That’s why content plays the most important role.

Good content = quality information.

To be able to create the best content, then an SEO practitioner must learn content marketing.

So, we can conclude that in digital marketing the position of SEO and Content Marketing is interconnected.

So what to do?
By realizing the important role of content in SEO, then surely you will focus on creating content and publishing content.

Be careful … this could be a big mistake.

Not all content is good for SEO. If made carelessly, it won’t produce anything.

Humans don’t want to read a lot of content that doesn’t make sense, so does Google.

Therefore consider the following rules:

1. Always prioritize quality content
No one wants to read content that is of low quality, Google won’t want to put content that is of low quality in the top position.

(Unless there is no other content at all)

So don’t make content that is of low quality, the more content that is of low quality on your website, the lower the quality of your website as a whole.

What is quality content?

How to make it?

Here are some articles that can help you:

How to create excellent content
Write SEO-friendly articles
Make weighty content using the KTP method
2. The quantity of content is not very important
Quantity is almost always inversely proportional to quality. Unless you have many professional writers.

The more often you publish content, the more difficult it is to maintain quality.

Content is important …

… but don’t just create content because you want to have content.

Make sure what is discussed in your content is not the same as that of other websites, and make sure your content is of higher value.

3. Google ranks pages, not websites
They don’t care if your website has 1000 pages or only 1, which gets the best position only the best content.

The number of pages has no effect.

In addition, if you have many pages that target certain keywords, it means that you will also compete with yourself … but generally Google only displays 1 page of 1 website.

So, it’s better to make 1 content of the highest quality possible than to make 2 different content with the exact same topic.

4. Quality content is not enough
Although content plays the biggest role, but Google is a robot.

Google can determine whether articles are relevant to what they want, but they cannot directly read articles to determine their quality.

Therefore they need external factors:

Reader satisfaction.

By being aware of this, what you should do after publishing content is to tell the existence of it to others.

How to promote content is explained further in this guide.

In the next guide, we will discuss more about this.

5. Use of keywords
Content marketers often forget keywords.

Though keywords play an important role in SEO.

The use of keywords in articles can turn a content into a blunt sword, a sharp sword, or a double-edged sword.

There are 4 main mistakes in using keywords for content:

Keyword stuffing – using the same keywords over and over on one page, hopes that Google considers this content relevant to keywords, even though it is fatal.
General keywords – aiming for keywords that are too general or broad without caring about the search intent.
Without keywords – if you have published a lot of content, you will feel that the content that targets a particular keyword will get a larger volume of visitors than those that don’t target it at all.
Internal competition – 1 website generally only appears once on a search results page. If more than one of your content targets the same main keyword, then you will experience internal page competition. Therefore, diversify keywords for each page.

Exception: understand the search intent
Not for all Google search keywords, it will rank content such as articles, videos or photos.

There are exceptions.

For example: a user searches with the keyword “buy a laptop”.

What are the results they expect?

Articles on how to buy a laptop
Video tips on buying a laptop
Online store that sells laptops
100% want the third result.

Google and other search engines are aware of this. Therefore for the keyword “buy a laptop” it is very impossible that you can get a good ranking with the article.

So understand the meaning of the keyword.

If searchers want content then Google will provide content. But if they want to buy a product, the product sales page will take precedence.

The next chapter will discuss off-page SEO, this topic further discusses marketing and its relationship with SEO.

Keyword Research and Competition Analysis

What is keyword research (keyword research) and what is meant by competition analysis?

Users search on search engines using keywords or keywords, and the machine will produce results that are relevant to those keywords.

With the help of tools from Google, we can do research to get keywords that are popular or those with low competition.

The importance of keyword research

At the beginning of my career as a blogger, because I did not understand about keyword research, I made an article on the topic of no search. I was surprised, even though the article was ranked number 1 on Google search results but why didn’t it get traffic?

It was only after I understood keyword research that I realized that the keywords I was looking for were no one looking for.

So, keyword research is important so that we don’t get tired of making articles and finally nobody reads.

Then what is meant by competition analysis?

For a new blog or website whose SEO foundation is not strong, there are times when we need to target keywords that have low competition so that we can still appear on the first page.

Keyword research with Google Keyword Planner
My favorite tool in doing keyword research is GKP or Google Keyword Planner. The reason, because it’s free and features complete. In addition, because Google’s own property is certainly more accurate.

To do keyword research it’s easy enough:

Enter keywords, you can enter more than one. To enter more than one keyword, use a comma or line break
Set the target country
select a language
Click ‘get ideas’
Then you will be directed to the following page:

From here we can see that there are 320 people who search for keywords to buy clothes in a month. On the other hand, if I replace it with “selling clothes” it turns out the result is 1,900, this means that those who are looking for selling clothes are more than buying clothes.

By utilizing our knowledge of on-page SEO from the previous chapter, we can optimize our website pages by using keywords selling clothes rather than buying clothes.

Such is the basic core of keyword research.

Look for low competition keywords
In conducting keyword research, usually we as new website owners are targeting low competition. This is because a new website usually doesn’t have a strong “foundation” so it will lose if you compete with a large website.

Please read this article to find non-competitive niches and keywords.

Long tail keyword
One more thing you need to know about keyword research is long tail keywords or long-tailed keywords.

In addition to the keywords you are looking for, GKP also displays the number of searches from similar keywords. For example, from the picture above, there are also other keywords such as new clothes such as buying and selling clothes, buying clothes online, buying and selling clothes online, and others.

From here, if we optimize the website for keyword buying clothes, then there are only 320 searches per month. But if we optimize to buy clothes online, the total search is 1,300 + 320 = 1,620.

But of course the decision goes back to you and is relevant or not your content with existing long tail.

Finally, if your website is an online store (e-commerce) or monetized with affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually have higher intention to buy.

For example, people looking for “blue clothes” with “buy blue clothes”. The first is usually just looking for information, while the second one looks at the intention to buy.

On-Page SEO: Optimizing Website and Website Content for Search Engines

On-page SEO is the factors that determine whether or not your website is optimized for search engines seen from its own website.

That is, you will do an optimization on your own website.

On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.

Therefore, the key is 2 things: relevant, quality.

Without fulfilling both, it is impossible to get rank 1 in the search engine.

In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.

On-page SEO concept
In SEO, the on-page optimization concept is a MAIN thing that you must understand.

There are still other optimization categories besides on-page (off-page, discussed in the next chapter), but without implementing on-page optimization it will be useless to do other strategies.

The essence of on-page SEO is simple …

… you will optimize the website so:

High useful for visitors
Facilitate visitors in conducting exploration
Visitors feel at home in it
Search engines understand the structure of your website
After reading these 4 points, you might ask,

“I am optimizing for search engines, why focus on visitors?”

The answer, this …

Search engines can find out whether visitors are satisfied with the page they are visiting.

Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the ‘back’ button to search for another website. Yes, right?

Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.

Here’s how:

Optimal Website Page Components
There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:

Content
Keyword
Title
URL
Meta description
Picture media
Outbound link
Internal link
Social sharing
Website speed

1. Top quality content
If you notice, content is the main component in the website page. That is, content holds the biggest role in on-page optimization.

It’s impossible to get rank 1 without having quality content.

… but, what is quality content?

These are the characteristics:

Provides maximum benefits for visitors
More prominent than other similar content
Listed for a long time by visitors
Generating feelings (amazed, entertained, happy, etc.)
Resolving visitor problems
That’s 5 criteria for quality content.

If you want to get rank 1 on a search engine for a long duration, then your content should meet those five things.

Without exception.

You also need to know that Google openly states that they oppose content that:

Thin (thin), in other words not weighty
Does not provide added value to the reader
Not original
Makes the reader frustrated (because the quality is low)
If your content falls into one of the categories above, it will be very difficult to get a high ranking.

Worse, content like that is at risk of penalties!

Google and other search engines actively update the algorithm. In the future, they will increasingly understand the quality of content.

So, be careful when publishing content for your website.

To help you create good content, please read the following guidelines:

6 elements that trigger the popularity of content
The “KTP” method for creating weighty content
Guide to article writing
2. Keywords that are popular and right on target
Try to remember back last time when you used Google … you wrote a few words as the keyword.

Then Google displays the results related to the keyword earlier.

The more relevant the keyword, the higher the ranking.

So, optimizing a page means optimizing keywords.

Every page on your website must be optimized for at least 1 keyword.

How?

By including keywords in your website page.

Exactly inside the content, in the title, and in the URL.

Thus, search engines and visitors will immediately understand what the contents of your website pages are.

One more thing…

You must understand what is meant by a keyword.

For example someone does a search on Google with the keyword “buy an iphone”.

What do you mean by that?

Does he want to buy an iPhone or does he want to read articles about how to buy an iPhone? Hmm … looks like the first one makes more sense.

Google also understands this.

So that Google will display pages that sell iPhones.

Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.

3. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for.

For example the keyword “learn SEO”, then the title contains the word “learning SEO”.

But that’s not enough …

… the most important in the title is not keyword optimization, but optimization of human interest.

If the title you make is able to attract many visitors, the ranking will increase.

The logic is this:

Suppose there are 2 competing websites, ranked 1 and 2.

It turns out that rank 2 gets more visitors than rank 1 … because the titles he makes are more interesting, so many click.

Google wants to prioritize the best results, then the website ranked 2 will be raised to the first rank.

Make sense?

Because the title is the first page element to read in the search results, then by optimizing the title, the number of clicks can increase.

Read this guide to learn how to make interesting titles.

4. Short, descriptive URLs
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.

Here is an example of a bad URL. Avoid using URLs like this.

guidim.com/?p=94
A good URL is always relevant to what the page contains.

Example:

The page about ‘meatball recipes’> domain.com/resep-bakso/
The macbook pro product page> domain.com/laptop/macbook-pro/
Make a URL that describes the content, even better if it contains the main keyword.

5. The Meta description is descriptive and invites clicks
The Meta description is 1-2 sentences that appear in the search results:

The Meta description does not really affect your page ranking.

Also, it doesn’t always appear in search results. Because Google now uses sentences more often in content as page descriptions.

Even so, there is no harm in this section being optimized.

(Moreover, it doesn’t take long)

With an attractive meta description, the chances of other people to visit your website will be higher.

Like the logic, the more clicks from humans = the better the ranking.

6. High-quality and optimal-sized images
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value.

Strangely, many people think the picture is actually detrimental …

…not true.

There is no loss in using multimedia in content.

Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.

Some tips:

Use images that relate and explain content
Use the right type of extension so the file size doesn’t swell
Make sure the image resolution is as shown
Compress the image so that it is optimal
Add the alt attribute when placing the image
7. References in the form of links to other websites
This point is very important especially for new websites.

Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people.

This is why large websites are easier to enter the first page …

… because his reputation has been built up for a long time.

Well, because your website is still new, Google considers its contents to be untrustworthy. Because it is not trusted, it will be more difficult to get a high ranking.

Here the reference link can help.

Links to other websites whose reputation is good and relevant will make your content’s reputation better. .

An analogy like this:

Try taking one of the non-fiction books.

In the book there must be a bibliography or footnotes. It contains information on quotes from other sources.

Books without quotes from other sources will be considered untrustworthy.

8. Internal links to facilitate navigation
There is a term whose name is bounce.

Bounce means when someone enters your website, then he immediately goes out without doing anything.

If the bounce rate of your website is high, it could be because:

The quality is disappointing
Navigation is difficult
Remember again, websites that disappoint visitors won’t get high rankings.

So that the bounce rate can be a factor that shows visitor satisfaction.

One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors easily visit other pages on your website.

Here’s how to build a website structure with an internal link.

9. Can be shared to social media
At present Google does not consider the number of shares to be a determining factor for ranking on Google, but that does not mean that social sharing is not important.

On the contrary.

Social shares have an indirect impact on website ranking.

This is the benefit of social share:

Additional visitors
Branding, your website will be known
Satisfaction factor increases (if your website can satisfy visitors)
Some of the visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.

This has an effect on SEO.

When your website is known, people will search your website through Google …

… because many are searching through Google, meaning that the reputation of your website will be considered good by Google.

Therefore, install the share button on your website.

Then use the popularity trigger element to create interesting content to share.

10. Response speed and speed resistance
A faster website will get a better ranking.

In the article written by Billy Hoffman at MOZ, it appears that websites that are in the top rank have a shorter response time.

Time to First Byte (TTFB) means the time needed by the website server until the user gets the first 1 byte. In other words, server response time.

Increased speed is not only for search engines. Visitors will also be more comfortable on a website with a short loading time.

There are several things that affect speed:

The quality of hosting used
The number of .js and .css files in
The size of the page is too large to disturb visitors
Keep in mind: the existence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and is not needed.

You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.

What is SEO?

If you have searched websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine these two factors. This is the background of SEO.

SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.

Search engines use certain algorithms to sort websites based on rankings.

By practicing SEO, it means we adjust our website to be friendly with the algorithm.

Why is SEO important for websites?
Since search engines like Google, almost everyone searches for information online through search engines.

From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.

The first rank alone gets more than 20%.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.

SEO is part of inbound marketing which is a modern marketing technique in the digital era.

Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO
Google (and other search engines) is a product. They want other people to be satisfied using their services.

Users want the best relevant website with search to appear on the first page. That’s why search engines always want to display the best results for each keyword that the user enters.

So the core of SEO is to make your website the best for the keywords that you want.

Okay … be the best. But in what respect?

Content presented
Structure and navigation
User Experience (User Experience / UX)
Popularity
In this series of SEO guides we will learn how you can be the best than your rivals.

Can my website be successful without SEO?
Can!

By paying attention to the basic concepts of SEO above, you really don’t need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.

This is because search engines are now smart in assuming page structure and website quality.

SEO is currently in practice more dominant as a marketing business than technical.

But..

It’s possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.

Can I do SEO myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.

With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save millions of dollars by doing your own optimization.

For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.

But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.

What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.

In short, this is what you need to learn to master SEO.

Optimize website pages
Keyword research
Analyze competition
Create optimized content
Build popularity, links and reputation
Auditing SEO performance
You can learn these six core through the following chapters.

Learning SEO: A Guide for Beginners in Understanding and Implementing SEO

Do you have a website and need a lot of visitors in the long run?

If so, you must know the basics of SEO.

SEO is a technique that you must master (and apply) as a website owner to get good rankings in search engines.

But beginners are usually afraid of SEO.

This is because you will meet new terms and techniques that are not taught in the school age. As a result, some people think SEO is a strange item.

Take it easy…

… in this free guide you will learn SEO for beginners. From zero.

You who at this time have not understood at all about SEO, at the end of the chapter will understand how to apply it to your website. Whereas if you understand at a glance, you will be able to explore SEO.

All of this in a matter of hours.

Please start from chapter 1 or go directly to the chapter you want to study. If you need more information about SEO, continue reading before going to the first chapter.

Why SEO? Why are search engines?
When you need information from the internet, what do you use to find that information?

Google? Bing?

If you are already familiar with the digital world, it’s definitely no stranger to both. Yes, both websites are search engines or search engines.

Not only do you use these two websites.

But also hundreds of millions of other Indonesians … and billions of people from all over the world. Everything is looking for information using search engines.

That’s why search engines can bring a lot of people to your website.

There is more…

Search engines send visitors with high quality. If you sell products / services on the website, then people from search engines will most likely buy.

Even the quality of traffic is the second largest (after email).

Therefore digital marketers often use SEO techniques in their marketing strategies.

So the conclusion, you have to learn SEO because:

1. The volume of visitors from search engines is the most
2. The quality of visitors from search engines is the best number 2

Do I have to understand SEO?
In short: it doesn’t have to be.

Well, you know …

Indeed the statements above seem to require all website owners to apply SEO because it is so powerful.

But not everyone / website needs SEO.

This is because not all websites need visitors from search engines. There are types of websites that are actually not effective if you use SEO as the main strategy.

This means …

Search engines like Google display a list of websites according to keywords entered by humans. That is, you will only get visitors if the keywords you want are also wanted by others.

Try to imagine this type of website:

Humor / entertainment
Personal blog
Fiction
Very rarely … or even no one is looking for content from the website as above through search engines.

So from that their main marketing strategy is not SEO, but social media marketing for example … or paid advertising, or something else.

Again, remember:

If your type of website is indeed never searched through search engines, then you don’t need to master SEO.

On the contrary,

You need to learn SEO and apply it to the website if you are a person:

Professional bloggers
Business website owner
Affiliate & CPA marketers
Online shop owner
Web-based software developer
Professionals who use websites to build a reputation
Professionals who have an online portfolio
Selling products / services via the internet
Entrepreneurs who want to do online marketing
Those who belong to the category above must understand SEO …

… at least the basics.

The reason is that many prospective customers, customers and users use search engines. SEO techniques can be a major factor in their success.

Do you include the 9 categories above?

Continue to chapter 1, because maybe this SEO guide can be the first step in your success.

These seven chapters contain the essence of SEO that will continue to apply for life.